My latest book (published July 2nd) is called 'THINK: before it is too late'. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. We are very complacent and even proud of our thinking. We can land men on the moon. WE can tap atomic energy. We have the internet, WE have supersonic flight etc. We have done very well in the area of science and technology because we have developed 'thinking for finding the truth'.
I have suggested the new word 'ebne' which means excellent but not enough. Our existing thinking is ebne but not enough. We have never developed 'thinking for creating value'.
In conflicts we rush to judge who is wrong and seek to punish that party. We do not try to design a way forward.
Edward de Bono
20th July 2009
Friday, July 24, 2009
Tuesday, July 14, 2009
Coke Freestyle
Coca-Cola is rolling out what looks to be a groundbreaking new drinks dispenser: Coke Freestyle. Your standard fountain machine at any fast-food joint has six or eight different types of fizzy drinks - Coke, Diet Coke, Cherry Coke, Sprite, etc. Instead of trifling 6-8 options, the Coke Freestyle machines will give consumers more than a hundred flavors.
At first blush, this might seem like a new version of the cable TV problem: "Five hundred channels and nothing on." But Coke Freestyle is actually a terrifically innovative development.
First, it offers huge scope for new product development. It is expensive and time-consuming to develop new drinks, pilot them in various test markets, and (maybe) roll them out nationally. Freestyle bypasses this entire process, allowing Coca-Cola to test hundreds - even thousands - of new products simultaneously. The cost of a new drink is minimal - just slap a different bag of syrup in the machine, update the machine's software with the new recipe, and that's it. And because each machine via the Internet to Coca-Cola's IT systems, the results of these experiments are available to managers in real-time.
Second, Freestyle enables regional differentiation. Maybe Peach Coke will be popular in Georgia but a flop everywhere else. Similarly, whilst the nation as a whole might shun Java Coke, it could be a huge hit with Seattlites.
Third, Coca-Cola can observe how tastes change throughout the day. For example, Freestyle has led Coke's managers to discover a surprising, mid-afternoon increase in sales of caffeine-free and sugar-free drinks. This valuable insight will drive some of their marketing decisions, enabling them to better target consumers in the post-lunch lull.
Finally, Coke Freestyle facilitates better inventory management. The dispensers monitor their own inventory levels, signalling store managers when a bag of syrup starts to run dry. In other words, Coca-Cola is applying the just-in-time management philosophy to its drinks machines, which allows the company to tie up less capital.
In short, the new dispenser is a huge advance for the fizzy drinks industry.
At first blush, this might seem like a new version of the cable TV problem: "Five hundred channels and nothing on." But Coke Freestyle is actually a terrifically innovative development.
First, it offers huge scope for new product development. It is expensive and time-consuming to develop new drinks, pilot them in various test markets, and (maybe) roll them out nationally. Freestyle bypasses this entire process, allowing Coca-Cola to test hundreds - even thousands - of new products simultaneously. The cost of a new drink is minimal - just slap a different bag of syrup in the machine, update the machine's software with the new recipe, and that's it. And because each machine via the Internet to Coca-Cola's IT systems, the results of these experiments are available to managers in real-time.
Second, Freestyle enables regional differentiation. Maybe Peach Coke will be popular in Georgia but a flop everywhere else. Similarly, whilst the nation as a whole might shun Java Coke, it could be a huge hit with Seattlites.
Third, Coca-Cola can observe how tastes change throughout the day. For example, Freestyle has led Coke's managers to discover a surprising, mid-afternoon increase in sales of caffeine-free and sugar-free drinks. This valuable insight will drive some of their marketing decisions, enabling them to better target consumers in the post-lunch lull.
Finally, Coke Freestyle facilitates better inventory management. The dispensers monitor their own inventory levels, signalling store managers when a bag of syrup starts to run dry. In other words, Coca-Cola is applying the just-in-time management philosophy to its drinks machines, which allows the company to tie up less capital.
In short, the new dispenser is a huge advance for the fizzy drinks industry.
Friday, July 10, 2009
Edward de Bono's New Book
Edward de Bono's latest book is now available: Think! Before It's Too Late: 23 Reasons Why World Thinking Is So Poor.
At present, it's available only in the UK. So far, there's no word on a US release.
At present, it's available only in the UK. So far, there's no word on a US release.
Innovation in Public Transportation
Could a secret weapon against climate change be hiding in the mountains of South America? According to the New York Times, maybe so.
Yesterday's edition includes a fascinating article about public transportation in Bogota. The Colombian capital - a city of some 9 million people - has implemented a high-speed bus network called TransMilenio ("TransMillenium"), which has simultaneously slashed passengers' commute times and reduced the city's fuel use by 60%.
How? In a sense, the network is a bus-subway hybrid. In other words, the city has taken the speed and efficiency of subways and the low costs of buses, combining them to create a completely new model.
TransMilenio operates with dedicated lanes; it doesn't share pavement with cars, trucks, or motorcycles. It is also designed to transfer large numbers of passengers very quickly (as opposed to traditional buses, where passengers board individually). Finally, the stations are large and centrally located (unlike traditional buses, which stop for passengers every 2-3 blocks). As such, TransMilenio moves large numbers of people very quickly through the city, and it doesn't get gridlocked during rush-hour traffic. A bus system is also significantly cheaper to build and operate than a subway system.
It's a terrifically innovative solution to a universal problem, and cities around the world are studying and adopting the TransMilenio model. If rapid-transit bus networks become commonplace, the decreased fossil fuel consumption could make a sizable dent in the climate change problem.
Yesterday's edition includes a fascinating article about public transportation in Bogota. The Colombian capital - a city of some 9 million people - has implemented a high-speed bus network called TransMilenio ("TransMillenium"), which has simultaneously slashed passengers' commute times and reduced the city's fuel use by 60%.
How? In a sense, the network is a bus-subway hybrid. In other words, the city has taken the speed and efficiency of subways and the low costs of buses, combining them to create a completely new model.
TransMilenio operates with dedicated lanes; it doesn't share pavement with cars, trucks, or motorcycles. It is also designed to transfer large numbers of passengers very quickly (as opposed to traditional buses, where passengers board individually). Finally, the stations are large and centrally located (unlike traditional buses, which stop for passengers every 2-3 blocks). As such, TransMilenio moves large numbers of people very quickly through the city, and it doesn't get gridlocked during rush-hour traffic. A bus system is also significantly cheaper to build and operate than a subway system.
It's a terrifically innovative solution to a universal problem, and cities around the world are studying and adopting the TransMilenio model. If rapid-transit bus networks become commonplace, the decreased fossil fuel consumption could make a sizable dent in the climate change problem.
Thursday, July 09, 2009
Des Moines Innovation Summit
de Bono Consulting CEO and President, Barbara Stennes, is gearing up for the Innovation Summit for Business Leaders in Des Moines on July 23.
The interactive and engaging event will explore the skills needed to become more innovative, and how to engage your workforce in strategic innovation during challenging times. Attendees will also participate in the Medici Game, led by simulations expert, Dan Topf.
Learn more about the Innovation Summit.
Register for the Innovation Summit.
The interactive and engaging event will explore the skills needed to become more innovative, and how to engage your workforce in strategic innovation during challenging times. Attendees will also participate in the Medici Game, led by simulations expert, Dan Topf.
Learn more about the Innovation Summit.
Register for the Innovation Summit.
Wednesday, July 08, 2009
Airline Innovation
Ryanair, Europe's leading discount airline, has an innovative idea for air travel: standing room only.
I'm pretty sure that the Onion had this idea years ago, but I can't find in their archives.
I'm pretty sure that the Onion had this idea years ago, but I can't find in their archives.
Edward de Bono's weekly message: Perception
It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing - once you have chosen that thing. The CoRT programme so widely used in schools provides frameworks for directing attention. It is incredible that education has never realised that attention and perception are a much more important part of thinking than logic. Yet such things are completely absent in education. Many years ago, David Perkins at Harvard showed that ninety per cent of errors of thinking were errors of perception. Goedel's theorem shows how from within a system you can never logically prove the starting points - which remain arbitrary perceptions.
Again it may be that the Church influence on thinking neglected perception because in Church thinking matters of faith replaced actual perception.
Edward de Bono
20th June 2009
Again it may be that the Church influence on thinking neglected perception because in Church thinking matters of faith replaced actual perception.
Edward de Bono
20th June 2009
Monday, June 29, 2009
Cement Your Reputation as a Leader of Innovative Thinking
To celebrate the European Year of Creativity & Innovation Edward de Bono, currently European Ambassador for Thinking 2009, has launched an online competition to find his greatest students.
All creative thinkers who use de Bono methods are invited to submit their success stories in a very creative way—by blogging on one of Edward de Bono’s newest websites. Find out more at http://www.debonosociety.com/profiles/blogs/edward-de-bono-launches-online.
Note: de Bono Consulting will be happy to help any client or trainer in our U.S. network write your story. Just follow these easy steps:
- Call 515-278-1292 to arrange an interview time.
- Spend 15 to 30 minutes on the scheduled phone interview with our writer, Kathy Myers, co-founder of de Bono Thinking Systems
- We’ll develop your story and send it back to you for your editing/approval.
- Then follow the directions at the website above to post the story as a blog.
Can't think of a success story? The contest is open until the end of December, 2009. Call us to talk about designing an application of the tools, executing, and documenting the results this fall. We'll support you each step of the way!
For examples of de Bono success stories, order my book, Innovation Case by Case. The book includes 20 accounts of situations where de Bono thinkers applied the tools and achieved notable results.
-Barbara Stennes, de Bono Consulting
Friday, June 26, 2009
Training Magazine Top 125 Contest
Training magazine is now accepting applications for it's Top 125 contest. Visit http://www.trainingmag.com/msg/training/top125/index.jsp for details and to apply.
Wednesday, June 24, 2009
Monday, June 22, 2009
Innovation and the Economic Crisis
The OECD has released a new report, Policy Responses to the Economic Crisis: Investing in Innovation for Long Term Growth, which documents the relationship between innovation and economic growth. Specifically, the OECD asks how the recession is likely to affect those factors that are most important for long-term economic growth and development, such as innovation and entrepreneurship.
Not surprisingly, they find that companies are cutting their investments in innovation, such as R&D. Other metrics of innovation, such as venture capital investment, show similar trends. This is in line with historical trends, as innovation expenditure generally tracks GDP growth. The problem, of course, is that innovation is precisely one of the drivers of economic recovery. As more firms slash their budgets for innovation, the more difficult it will be to claw our way out of the recession.
But the picture is not entirely bleak. If history is any guide, economic crisis also spurs innovation, in the sense that inefficient companies go bankrupt and scrappy startups pioneer new business models. It's likely that the seeds of tomorrow's Fortune 500 companies are being planted right now.
The report describes other mechanisms by which the crisis is affecting innovation, such as world trade, human capital, and clean technology. Furthermore, it analyzes the policy responses of individual OECD member countries to the crisis, in terms of the size and focus of their various stimulus packages.
It's an excellent report. Do have a read.
Not surprisingly, they find that companies are cutting their investments in innovation, such as R&D. Other metrics of innovation, such as venture capital investment, show similar trends. This is in line with historical trends, as innovation expenditure generally tracks GDP growth. The problem, of course, is that innovation is precisely one of the drivers of economic recovery. As more firms slash their budgets for innovation, the more difficult it will be to claw our way out of the recession.
But the picture is not entirely bleak. If history is any guide, economic crisis also spurs innovation, in the sense that inefficient companies go bankrupt and scrappy startups pioneer new business models. It's likely that the seeds of tomorrow's Fortune 500 companies are being planted right now.
The report describes other mechanisms by which the crisis is affecting innovation, such as world trade, human capital, and clean technology. Furthermore, it analyzes the policy responses of individual OECD member countries to the crisis, in terms of the size and focus of their various stimulus packages.
It's an excellent report. Do have a read.
Edward de Bono's weekly message: A deliberate creative focus
Our economic system has sort of evolved. Any new inventions have generally regularised something that was happening anyway. It is generally felt that the impact of any new idea would be so strong that new ideas are risky. Indeed, it could be argued that the creative idea of securitising mortgages was the cause of the present economic crisis.
On my website www.debonopost.com I put forward an idea which will eventually become inevitable. But I do not see it happening for many years.
Perhaps there needs to be a world congress on economics with a direct and deliberate creative focus. Perhaps there needs to be an understanding that 'tinkering' will not always be sufficient.
Edward de Bono
12th June 2009
On my website www.debonopost.com I put forward an idea which will eventually become inevitable. But I do not see it happening for many years.
Perhaps there needs to be a world congress on economics with a direct and deliberate creative focus. Perhaps there needs to be an understanding that 'tinkering' will not always be sufficient.
Edward de Bono
12th June 2009
Tuesday, June 16, 2009
Edward de Bono's weekly message: A different sort of Logic!
Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance the Church ran schools, universities and thinking in general. What the Church needed was truth, logic and argument to prove heretics wrong. So we developed an excellent thinking system for 'finding the truth' but we never developed thinking 'for creating value (design)'.
Our language also forces us to use judgement. We need to judge whether something is a 'chair' before we can us the word 'chair'. We cannot easily say 'a sort of thing for sitting on'. So everything ends up in sharp edged boxes. To these we can then apply the logic of Aristotle. Sooner or later I am going to develop a very different sort of logic.
Edward de Bono
6th June 2009
Our language also forces us to use judgement. We need to judge whether something is a 'chair' before we can us the word 'chair'. We cannot easily say 'a sort of thing for sitting on'. So everything ends up in sharp edged boxes. To these we can then apply the logic of Aristotle. Sooner or later I am going to develop a very different sort of logic.
Edward de Bono
6th June 2009
Wednesday, June 10, 2009
Are You Focused Yet?
As promised, here are two more tips on Staying Focused from Mike Michalowicz’s Toilet Paper Entrepreneur website.
While reviewing today’s tips, I checked out Claire Tompkins’ blog at http://www.cluttercoachblog.com and found an amazing array of resources for becoming more organized.
I’ve also been receiving Mike’s updates on the number of hits the Staying Focused list has received. Here is one synopsis he sent to those of us whose tips were posted:
“The post got over 100 views.... A MINUTE.... during the 8 hours of peak traffic time. So far we have over 14,000 unique visitors to the Stay Focused post.
Also, we are on the front page Google for search terms ‘staying focused’ and ‘ways to stay focused’, and are 2nd page Google for many other terms. And the post only went live two days ago!”
It interests me to see that so many people are searching for help on focusing their attention, since this is such a core concept underlying all of Edward de Bono’s thinking tools. Focus is a very powerful tool for creative thinking, a fact that may surprise you. In his book Serious Creativity, Dr. de Bono wrote, “Skilled focus with a little creative skill is probably better than poor focus with great creative skill. So the importance of focus should not be forgotten—especially as it is relatively easy to develop the focus habit.”
Order Serious Creativity by Edward de Bono
Master powerful tools for focusing your attention and energy by enrolling in a de Bono training class. As Edward de Bono said, we can make it easy for you to develop the focus habit.
Today’s Tips on How to Stay Focused
Words of Wisdom
Post a focus statement above your desk.
Examples: It’s the economy, stupid –James Carville.
Just do it –Nike.
It does not matter how slowly you go so long as you do not stop –Confucius.
Thanks To: Claire Tompkins of Clutter Coach http://www.cluttercoachblog.com
Get Into The Spirit Of It
I stay focused, when it’s difficult to do, by getting into the spirit of the subject matter through what I wear and how I set up my space when writing or preparing a speech. If I’m working on a Western, I’ll wear boots and jeans and have a figuring horse by my computer. If writing a spiritual book, I might have a Bible and my teddy-bear-angel next to my computer. I try to make it fun - and act AS IF I’m totally in the spirit of the subject matter.
Thanks To: Linda Seger of Script consulting, seminars, books
Find all 63 of the Staying Focused tips at http://www.toiletpaperentrepreneur.com
While reviewing today’s tips, I checked out Claire Tompkins’ blog at http://www.cluttercoachblog.com and found an amazing array of resources for becoming more organized.
I’ve also been receiving Mike’s updates on the number of hits the Staying Focused list has received. Here is one synopsis he sent to those of us whose tips were posted:
“The post got over 100 views.... A MINUTE.... during the 8 hours of peak traffic time. So far we have over 14,000 unique visitors to the Stay Focused post.
Also, we are on the front page Google for search terms ‘staying focused’ and ‘ways to stay focused’, and are 2nd page Google for many other terms. And the post only went live two days ago!”
It interests me to see that so many people are searching for help on focusing their attention, since this is such a core concept underlying all of Edward de Bono’s thinking tools. Focus is a very powerful tool for creative thinking, a fact that may surprise you. In his book Serious Creativity, Dr. de Bono wrote, “Skilled focus with a little creative skill is probably better than poor focus with great creative skill. So the importance of focus should not be forgotten—especially as it is relatively easy to develop the focus habit.”
Order Serious Creativity by Edward de Bono
Master powerful tools for focusing your attention and energy by enrolling in a de Bono training class. As Edward de Bono said, we can make it easy for you to develop the focus habit.
Today’s Tips on How to Stay Focused
Words of Wisdom
Post a focus statement above your desk.
Examples: It’s the economy, stupid –James Carville.
Just do it –Nike.
It does not matter how slowly you go so long as you do not stop –Confucius.
Thanks To: Claire Tompkins of Clutter Coach http://www.cluttercoachblog.com
Get Into The Spirit Of It
I stay focused, when it’s difficult to do, by getting into the spirit of the subject matter through what I wear and how I set up my space when writing or preparing a speech. If I’m working on a Western, I’ll wear boots and jeans and have a figuring horse by my computer. If writing a spiritual book, I might have a Bible and my teddy-bear-angel next to my computer. I try to make it fun - and act AS IF I’m totally in the spirit of the subject matter.
Thanks To: Linda Seger of Script consulting, seminars, books
Find all 63 of the Staying Focused tips at http://www.toiletpaperentrepreneur.com
Thursday, June 04, 2009
A Marketplace for Creativity?
BootB is a new website with an interesting premise: a marketplace for creativity.
Some users ("Builders") go to the BootB in search of creative ideas. Builders might be anyone: Fortune 500 companies, start-up entrepreneurs, artists or writers looking for inspiration, anybody. They write a project description, offer a fee for the best idea, and post the description.
Other users ("Creatives") go to BootB in search of project briefs. Like builders, creatives can be anyone - from New York advertising agencies to Bolivian high school students. They browse the projects, select the interesting ones, and submit their ideas.
The builder then reads through all the submissions and selects the best idea. The winning creative collects the fee.
It's a nice way to centralize creativity. One drawback, however, is that BootB relies on quantity of ideas, not quality. There's no feedback mechanism that would allow people to break out of their habitual thinking patterns into truly innovative solutions (the Six Thinking Hats and Lateral Thinking techniques are, of course, examples of such a mechanism).
Nonetheless, we're glad to see BootB's efforts to encourage and reward innovative thinking. BootB is an innovative concept in its own right, and we wish them success.
Some users ("Builders") go to the BootB in search of creative ideas. Builders might be anyone: Fortune 500 companies, start-up entrepreneurs, artists or writers looking for inspiration, anybody. They write a project description, offer a fee for the best idea, and post the description.
Other users ("Creatives") go to BootB in search of project briefs. Like builders, creatives can be anyone - from New York advertising agencies to Bolivian high school students. They browse the projects, select the interesting ones, and submit their ideas.
The builder then reads through all the submissions and selects the best idea. The winning creative collects the fee.
It's a nice way to centralize creativity. One drawback, however, is that BootB relies on quantity of ideas, not quality. There's no feedback mechanism that would allow people to break out of their habitual thinking patterns into truly innovative solutions (the Six Thinking Hats and Lateral Thinking techniques are, of course, examples of such a mechanism).
Nonetheless, we're glad to see BootB's efforts to encourage and reward innovative thinking. BootB is an innovative concept in its own right, and we wish them success.
Tuesday, June 02, 2009
Focus Tips
At de Bono Consulting we are always looking for information that will help our clients and colleagues. Recently Mike Michalowicz, author of the best-selling book The Toilet Paper Entrepreneur, asked selected consultants how they stay focused on top priorities during downtimes. I responded and was one of 63 people whose ideas were chosen to appear on his web site http://www.toiletpaperentrepreneur.com/.
I was pleased to be included, but even better, I collected many other interesting ideas on how successful people manage their time and attention. It's daunting to read the whole list at once, so I've decided to supply two tips per week in my blog posts, along with other information that you might find interesting. (Please do check out Mike's site, as well--he is a great resource.)
Subscribe to our RSS feed so you don't miss a thing. Comment on my blog posts to help me provide the kinds of information you will find most valuable. And thanks for staying connected with de Bono Consulting.
How To Stay Focused
Fear–Plain and Simple
In the heart of every successful entrepreneur, you’ll find fear. Nothing helps you focus quite like it. Harness it. Because if you aren’t able to focus, buckle down and accomplish what needs to be done for your business and your clients (in that order) – you’re finished. Game over.
Thanks To: Joyce Wilden of Buzz Biz Public Relations
Shut and lock the door.
Turn off the phone. Turn off e-mail until the task is done.
Thanks To: Will Limkemann of Siqua Group Limited
I was pleased to be included, but even better, I collected many other interesting ideas on how successful people manage their time and attention. It's daunting to read the whole list at once, so I've decided to supply two tips per week in my blog posts, along with other information that you might find interesting. (Please do check out Mike's site, as well--he is a great resource.)
Subscribe to our RSS feed so you don't miss a thing. Comment on my blog posts to help me provide the kinds of information you will find most valuable. And thanks for staying connected with de Bono Consulting.
How To Stay Focused
Fear–Plain and Simple
In the heart of every successful entrepreneur, you’ll find fear. Nothing helps you focus quite like it. Harness it. Because if you aren’t able to focus, buckle down and accomplish what needs to be done for your business and your clients (in that order) – you’re finished. Game over.
Thanks To: Joyce Wilden of Buzz Biz Public Relations
Shut and lock the door.
Turn off the phone. Turn off e-mail until the task is done.
Thanks To: Will Limkemann of Siqua Group Limited
Friday, May 29, 2009
Incandescent Innovation
Over the past ten or so years, incandescent light bulbs have fallen out of favor. New designs - such as the compact fluorescent bulb - are far more energy efficient. In fact, the European Union is in the process of phasing out traditional incandescent bulbs, and many countries around the world are following suit.
But the New York Times reports that incandescents may have a new lease on life. Several groups of scientists - from university researchers to lighting corporations - have discovered new techniques for dramatically increasing the energy efficiency of traditional incandescents. Their ideas involve pulse lasers, reflective coatings, and more. Whether next-generation incandescents can keep up with their eco-friendly replacements remains to be seen - but the race is getting more interesting by the day.
But the New York Times reports that incandescents may have a new lease on life. Several groups of scientists - from university researchers to lighting corporations - have discovered new techniques for dramatically increasing the energy efficiency of traditional incandescents. Their ideas involve pulse lasers, reflective coatings, and more. Whether next-generation incandescents can keep up with their eco-friendly replacements remains to be seen - but the race is getting more interesting by the day.
Monday, May 18, 2009
Edward de Bono's weekly message: Difficult Times / Problem Solving
There is a difference between difficult times and a problem. With difficult times the universe of action is changed. All logics are only relevant in their particular universe - just as the universe of a patterning system is different from a language universe. The recession at the moment qualifies as a difficult time so a rather different thinking is required from traditional problem solving. Values become even more important. Problem solving usually implies a return to the situation before the problem. That is not possible for an individual or a corporation.
Visitors to this site might like to visit www.debonosociety.com which is intended to bring together people who are using my work.
Visitors to this site might like to visit www.debonosociety.com which is intended to bring together people who are using my work.
Friday, May 08, 2009
"Innovation: Case by Case" at ASTD International Conference & Expo
Barb Stennes' book Innovation: Case by Case will be available at ASTD's International Conference and Expo. The book offers twenty case studies of well-known organizations - such as Boeing, ABN AMRO, Motorola, and 3M - that have used the de Bono thinking tools to solve critical problems.
Driving Innovation with Social Media
In a nice post, BookmarkDevil paraphrases Guy Kawasaki and Michael Axelin's suggestions for using social media to drive innovation. Social networking sites - e.g., Facebook, MySpace, Twitter, and their ilk - are used primarily for non-commercial purposes; after all, there is a reason that they are called social networking.
But these tools also have commercial applications, and companies are increasingly trying to capitalize on them. The applications include marketing and consumer outreach, new product development, team collaboration, online brainstorming and innovation, and more.
As every business leader knows, innovation is critical to success, and social networking offers multiple tools for any organization to become more innovative. For executives who want to know more, BookmarkDevil's post is a good place to start.
But these tools also have commercial applications, and companies are increasingly trying to capitalize on them. The applications include marketing and consumer outreach, new product development, team collaboration, online brainstorming and innovation, and more.
As every business leader knows, innovation is critical to success, and social networking offers multiple tools for any organization to become more innovative. For executives who want to know more, BookmarkDevil's post is a good place to start.
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