Edward de Bono's weekly message: Rush to Design

In conflict situations we rush to judgement. In courts of law we rush to judgement. We never seek to design a way forward.

Design is putting together what you have in order to deliver the value you want.

Design is every bit as important in real life as analysis, yet design is nowhere in education outside graphic design, etc.

Design should be a key part of education from the youngest age upwards. I used to run a design competition for youngsters. The range of concepts used by them was very impressive. One day I should write a book ‘Design for education’ to be used in all classes.

Learn Blue Ocean Strategy in London

The Blue Ocean Strategy Simulation, October 13-14 in London, will teach you the principles, methodologies, and tools of the bestselling strategy book.

In a rich, interactive simulation, teams will manage a company facing vicious competition in a declining industry. Using Blue Ocean thinking, you will re-define the industry, launch innovative new products, and learn to make the competition irrelevant.

Learn to apply Blue Ocean thinking to your own business. Get more info and register online for the Blue Ocean Strategy Simulation.

Is Google Losing Its Vaunted Culture of Innovation?

Google is frequently lauded as amongst the most creative companies in the world. This week's Economist describes how Google, like every large organization, has struggled to retain its culture of innovation during its exponential growth from a startup to a hegemon.