EACI's Creativity Walk of Fame

Edward de Bono was just awarded the inaugural membership of the Creativity Walk of Fame by the European Association of Creativity and Innovation. Congratulations, Edward!

Edward de Bono's weekly message: No natural limit

There is no natural limit to traffic - which is increasing everywhere. There is no natural limit to communication which is also increasing rapidly. The excellence of the communications channels does not ensure that what goes through those channels is of high value. Perhaps we need some simple code for communication. This might distinguish five areas: reply; vital; important; useful; fun.

Edward de Bono
30th October 2009