Ambassador for Thinking

The EU has named 2009 the European Year of Creativity and Innovation. Its goals are:

• to raise awareness of importance of creativity and innovation for personal, social and economic development
• to disseminate good practices, stimulate education and research
• to promote policy debate and development

As part of this project, the EU named Edward de Bono to the post of Ambassador for Thinking. As he writes:

The European Union has declared 2009 to be the year of Creativity. This will be launched in Prague on January 7th. I shall be there. On December 5th. I was officially appointed 'Ambassador for Thinking' for the European Union. Among other things I shall be issuing a monthly 'World Thinking Report'. There may be occasional extra reports as required. In due course these may be accessed on the web under World Thinking Report.

Edward de Bono
22nd December 2008