Thursday, February 05, 2009

Edward de Bono's weekly message

There is a real need for new words in language. The word 'Po' signals that a deliberate provocation is to follow and that this provocation needs to be used for its 'movement' value not its 'judgement' value. Such a word could not evolve in language until the logic of provocation in a self-organising system had been pointed out. There is also a need for the new word 'ebne' (excellent but not enough). Without such a word it is difficult to ask for a change without attacking what is. There are some other new words that I have in mind. Adjectives are always easier which is why 'lateral thinking' has easily become part of everyday language. We also need a new word for 'idea creativity' as mentioned in a previous message in order to distinguish this creativity from artistic creativity. The term 'new thinking' can help but is quite weak.

My new code which is being published on the web as provides a needed way of describing complex situations but there is also a need for an ordinary language term.

Edward de Bono
25 January 2009

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