Monday, April 20, 2009

Innovation Climate Survey

InnovationTools recently released an Innovation Climate Survey. They find that, despite the recession, companies are by and large continuing to support innovation efforts.
  • Nearly half the respondents reported that in their organizations, the climate for innovation has improved since the economic crisis began. Another one-fourth reported no change. Only one-fourth described a deteriorating innovation climate.
  • Nearly two-thirds report that their budget for innovation initiatives has either grown or remained steady. Only one-third of respondents have witnessed cuts to the innovation budget.
The survey describes the areas that companies are prioritizing for innovation (number one: "looking for creative ways to improve or extend your existing products"). There is also a qualitative section which excerpts respondents' comments.

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