Friday, July 24, 2009

Edward de Bono's weekly message: New book

My latest book (published July 2nd) is called 'THINK: before it is too late'. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. We are very complacent and even proud of our thinking. We can land men on the moon. WE can tap atomic energy. We have the internet, WE have supersonic flight etc. We have done very well in the area of science and technology because we have developed 'thinking for finding the truth'.

I have suggested the new word 'ebne' which means excellent but not enough. Our existing thinking is ebne but not enough. We have never developed 'thinking for creating value'.

In conflicts we rush to judge who is wrong and seek to punish that party. We do not try to design a way forward.

Edward de Bono
20th July 2009

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