Jonah Lehrer's article, How to Be Creative, is spot-on. Whilst the media likes to lionize so-called "creative types," the fact remains that creativity does not reside our genes. Rather, as Lehrer correctly observes, it is a skill that can be learned and developed like any other.
Regular readers of this blog will know that Lateral Thinking, invented by Dr. Edward de Bono, provides a set of techniques for spurring innovation. Moreover, anybody can learn these techniques with great success.
In this sense, creativity is like tying your shoes. No child is born with an innate gift for tying shoes, nor is one child a naturally better shoe-tier than another. Rather, it is a learned skill that children acquire through teaching, practice, and perseverance.