Very encouragingly for those of us in the innovation industry, they write, "Our survey revealed that, after a moderate retrenchment in 2009, companies have recommitteed to pursuing innovation in 2010. They have pushed it back to the top of their priority lists and plan to boost their innovation spending - despite the stagnant economy."
BCG also finds a small shift towards innovation in developing countries, particularly China, India, and Brazil. These countries are starting to embrace innovation as a means of moving up the value chain and fostering economic growth.
And who were BCG's winners this year? Their list of most innovative companies contains a few perennial contenders but also at least one newcomer:
- General Electric