Language and usage may be to blame. We have come to believe that design is mainly a matter of aesthetics - of making something look beautiful. But a medical treatment, a car park, an evening meal, a political campaign can all benefit from a design effort. Like creativity, design is a skill that can be taught and learned. It can be practised at school. Many years ago, I used to run a design exercise in an education magazine. The results were snown in two books, "Children Solve Problems" and "The Dog Exercising Machine."
Edward de Bono
15 April 2010